Tucson, AZ – The Southern Arizona Hispanic Chamber of Commerce is proud to present the 2025 Hispanic Market Outlook + Mercadito presented by Vantage West Credit Union on Thursday,
September 18, 2025, at the Tucson Convention Center. This signature event brings together Southern Arizona’s business community to celebrate culture,
commerce, and the powerful economic impact of the region’s growing Hispanic population. The event kicks off at 1:00 PM with the Mercadito – a vibrant marketplace featuring dozens of small businesses, artisans, and culinary vendors. Guests can explore a rich array of handmade goods, fashion, jewelry, cultural art, and traditional food offerings that reflect the entrepreneurial spirit and heritage of our community. The Mercadito is a space to shop, connect, and support local
talent that plays a vital role in shaping Southern Arizona’s economy. At 2:30 PM, Telemundo will present the highly anticipated Hispanic Market Outlook, offering exclusive data and insights into the trends, behaviors, and growing influence of Hispanic consumers in our region. This presentation is an essential resource for businesses looking to better understand and engage with one of the fastest-growing and most impactful market
segments in Arizona. Following the data presentation, attendees will hear from Ginger Kerrick, the first Hispanic female Flight Director at NASA. Kerrick’s keynote address will share her extraordinary journey from El
Paso to mission control, offering a powerful message of perseverance, possibility, and pride. “We are thrilled to welcome Ginger Kerrick to Southern Arizona,” said Rob Elias, President and CEO of the Southern Arizona Hispanic Chamber. “Her story is an inspiring reminder of how far determination and community can take us. Coupled with Telemundo’s critical market insights and the energy of our Mercadito, this event brings together the cultural and economic forces that are
shaping our region’s future.” The formal program will conclude at 4:30 PM, but guests are encouraged to continue enjoying
the Mercadito, which will remain open until 5:30 PM. Tickets are now available by visiting SoAZHCC.org. This is an event not to be missed by business
leaders, community advocates, and anyone invested in the vibrant future of Southern Arizona.